TwelveGPT launch
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A tool for player summaries in words and visuals.
For clubs, leagues and associations
Leading the way with innovation
We are proud to be at the forefront of utilizing data to revolutionize football and modernize the game. Our co-founder, Prof. David Sumpter, is a renowned global expert in AI for football analytics, advising top clubs and associations worldwide. He is also the best-selling author of the book Soccermatics.
Answering footballing questions
Our team works with your club to develop a customized solutions for scouting, performance and opposition analysis. We use the latest data and analytics techniques to give you a competitive edge. Our solutions can be used across teams, providing a standardized approach to decision-making.
Connected to all data suppliers
We are not data suppliers. Instead, our AI algorithms analyze football data from leading data suppliers sourced by our clients. In cases where multiple data sources are available, we combine them to provide our clients with the most comprehensive insights.
Educating the pros
Staying abreast of the latest developments can be difficult as the football industry undergoes a rapid transformation. Our courses provide practical guidance and an opportunity to acquire hands-on experience in creating models. Our co-founder Prof. David Sumpter leads the course.
We join forces with your staff
Regardless of whether you have an existing data department, we collaborate closely with your organization. We support all stakeholders in the club in making data-driven decisions.
Simple but not simplistic
Effective communication is crucial in gaining buy-in from stakeholders. Our services can assist you in communicating your message on the pitch, in the boardroom and on the pitch by presenting clear and concise messages in simple designs.
Procurement of data suppliers
Knowing the data suppliers and their offerings in detail is crucial for clubs that rely on data-driven insights to inform their decision-making processes. This is where our experience and expertise can come in handy. With our knowledge of the data supplier landscape, we can help clubs procure the most suitable data supplier for their specific needs.
Bringing the fans onboard
Bringing fans on board is crucial to building a solid and loyal fan base. We educate fans on the team's style of play and can help them understand and appreciate the team's performance on the pitch. When fans feel involved and invested in a team, they are more likely to support and advocate for it.
Trusted by leading associations and clubs in top leagues
Our services
Scouting reports
We scout based on Key Performance Indicators (KPIs) specific to the player's position and your club's style of play. By focusing on KPIs relevant to each position, teams can get a more accurate and nuanced understanding of a player's strengths and weaknesses. This can help you identify players who best fit your team and strategy and make more informed decisions about which players to sign or target in the transfer market.
Opponent reports
We analyze vast amounts of data on their upcoming opponents, including their playing style, formations, key players, and tactical tendencies. We analyze passing patterns to identify key playmakers or their defensive shape to identify areas of the field where they are vulnerable. Data provides insights into opponents' strengths and weaknesses and allows you coaching staff to develop game plans that exploit these vulnerabilities.
Ad hoc questions
Whatever footballing questions may arise, we are here to help you answer them with the power of data. Whether you’re wondering how to create small-sided games to unbalance the opposition defense, understand how players perform when moving between leagues, our expertise covers it all. Our ultimate aim is to equip you with valuable insights, enabling you to make informed decisions, enhance your tactical approach, and drive success on the football pitch.
Data architecture
Our dedicated team of experienced professionals works closely with your organization to gain a deep understanding of your specific requirements. We have the expertise to optimize your data infrastructure. From pdf match and team reports to scouting and fan apps, we can help you.
API
Access our services directly and integrate them in to your system via our API.
Data-driven playbook
Our data-driven playbooks are customised approaches to every aspect of your game. How should you play past the first press? What is key to winning the ball back? How does your team best break down a low block? How should you take throw-in, corners and penalties? Together with coaching staff, we construct a playbook for every match situation.
Performance reports
By tracking Key Performance Indicators (KPIs) teams can identify areas where they excel or fall short and adjust their tactics and training accordingly. Teams may also develop custom KPIs based on their goals and playing style. Tracking KPIs allow teams to better understand their performance and make data-driven decisions. The reports generated from performance analysis based on data are typically used by coaches (we deliver at half-time and within 5 minutes of the game ending), sports directors and the board.
Fan experience with data storytelling
With our data-driven approach, we make football more exciting for fans by uncovering captivating stories hidden within the numbers. Going beyond traditional statistics, our analysis unearths patterns and trends that add intrigue to the sport. We craft compelling narratives that showcase remarkable performances, highlight player characters, and visualize team styles. Through our work, we ignite passion and create a thrilling football experience that resonates with fans worldwide.
Fan experience with gamification
Our app revolutionizes the football experience for fans by allowing them to engage actively and gamify their participation. The app enables fans to choose their favorite player and embark on an immersive journey through the world of live football. Through gamification elements, fans can compete, earn rewards, and make strategic decisions based on real-time data.
We connect any data provider to our service
For brands
Marketing with data storytelling
We create captivating marketing content and storytelling based on football data, tailored specifically for brands. With our automated content creation capabilities, we transform raw data into compelling narratives and visually engaging material. Our timely and relevant content delivery ensures that brands stay ahead in the fast-paced world of sports marketing.
Marketing with gamification
We offer brands the opportunity to enhance their visibility and engage with fans through our app. Through gamification elements, fans can compete, earn rewards, and make strategic decisions based on real-time data. Engage with fans, create meaningful connections, and elevate your brand’s visibility through our app’s immersive experience.
Trusted by global brands
For media
Supporting reporters
For reporters, we provide valuable data-driven insights and analysis to enrich their storytelling process. Our data expertise enables journalists to uncover unique angles, trends, and statistics that add depth and context to their articles and broadcasts. We empower reporters to deliver compelling narratives that captivate audiences and provide a deeper understanding of the game.
Fan experience live
In terms of fan experiences, we offer live interactions that enhance engagement. Through real-time data updates, fans can actively participate in the excitement of matches, accessing dynamic information and statistics as the action unfolds. This live engagement brings fans closer to the game, fostering a sense of immersion and connection.
Fan experience with data storytelling
We transform complex statistics into visually appealing and easily digestible content. Through engaging visualizations, infographics, and interactive presentations, we help media organizations effectively convey the stories hidden within the data to fans. This enhances fan understanding and engagement, creating an immersive experience that brings the numbers to life.
Fan experience with gamification
Our gamification solutions take fan engagement to the next level. We create an interactive and competitive environment by incorporating game-like elements into the fan experience. This gamified approach keeps fans actively involved, fosters community interaction, and enhances overall fan enjoyment.
Trusted by leading media companies
Meet the founders
Marcus Lado
David Sumpter
