Twelve Day
Outsmarting the Competition is this year’s theme for Twelve Day. A closed-door conference where football leaders and tech innovators share insights you won’t find elsewhere. Twelve Football builds actionable, personal football AI that helps clubs make smarter decisions, and this day is designed to gather the best decision-makers in the world to learn from each other.
10 November 2025
Stockholm
More info below
Outsmarting the Competition
At the heart of Twelve Day is the theme of Outsmarting the Competition — exploring how intelligence, innovation and strategy create real advantage in football. Winning today is less about resources and more about making smarter choices, both on and off the pitch.
Twelve Day takes place on Monday 10 November in Stockholm, with the option of hospitality around a local game the day before. As one of the world’s most innovative cities — home to more billion-dollar startups per capita than anywhere outside Silicon Valley — it’s the perfect setting to hear from people who have built success at the highest level. The conference is closed-door and invite-only, bringing together Sporting Directors, analysts and tech leaders to share how success is built through innovation, with lessons from some of the most successful minds in sport and technology.
Agenda
Below is the schedule for the day. Please note that times and sessions are subject to change. Further information about each presenter and session can be found below.
Doors open
09.30
Introduction
David Sumpter | Co-founder Twelve Football
10.00
The advantage you already own: using data to drive better football decisions
Hannah Roberts | Co-founder, One Two Tech
10.05 - 10.35
Enhancing Effectiveness and Reducing Risk in Data-Informed Recruitment
Konstantinos Michail | Recruitment Analyst, Leeds United FC
10.35 - 11.05
Morning break
11.05 - 11.25
Panel discussion
Closed-door session: How top clubs use data to outsmart the competition — featuring guests from top clubs and federations.
11:25-11:55
Personal Analysis: How Elite Players Are Gaining A Tactical Edge
Alec Tate | AT Analysis
11:55-12:25
Morning keynote
Mikael Falgard | Co-Founder, Geoguessr
12.25 - 12.55
Lunch break
(Lunch provided)
12:55-13:35
Moments, not matches: building smarter football metrics
Stephen Russell, PhD, Manchester Met University in association with Manchester United FC
13:35-14:05
Explaining the game
Saba Yousefi Nasab Nobari | Computer Science graduate
14:05-14:35
Break
14:35-14:55
Inside two underdog stories: data, intuition, and the road to the World Cup
Karim Hassani, Data Scientist, Jordan Football Association
14:55-15:25
Giannis Antonopoulos, Performance and Video Analyst, Panathinaikos FC
15:25-15:55
Afternoon keynote
Dr Salla Franzén, Investment Manager | Navigare Ventures
15.55 - 16.25
Drinks and Snacks
- After the talks, you’ll have the opportunity to enjoy drinks and snacks, network with fellow attendees, and discuss the exciting topics covered throughout the day.
Speakers
Hannah Roberts
Co-Founder
OneTwo Technology
Hannah Roberts is the co-founder of OneTwo Technology, a female-founded company creating practical, people-first data solutions for football. OneTwo Tech help clubs turn complex information into accessible, cost-effective insight that supports better decision-making across departments. Hannah’s work bridges the gap between technology and the real-world needs of coaches and analysts.
Konstantinos Michail
Recruitment Analyst
Leeds United
Konstantinos Michail is a Recruitment Analyst at Leeds United, combining data and traditional scouting to enhance player evaluation and decision-making. He holds degrees in Computer Science, Sports Performance Analysis, and Mathematical Modelling of Football.
Stephen Russell
PhD candidate in game model evaluation
Manchester Metropolitan University in collaboration with Manchester United
Stephen is a PhD candidate in Computer Science at Manchester Metropolitan University, working with Manchester United on tracking-based tactical analysis and game model evaluation. With a background in data-driven tactics and predictive modelling, he began his career as a blogger and podcaster translating complex football ideas into practical insights.
Alec Tate
Personal Tactical Analyst
AT Analysis
Alec is a personal tactical analyst for elite footballers, providing 1-to-1 support to players in the Premier League, Champions League, and international competitions. Drawing on first-team experience, he helps players make smarter decisions through tailored match preparation and tactical insight.
Giannis Antonopoulos
Performance and Video Analyst
Panathinaikos FC
Giannis Antonopoulos is a Performance and Video Analyst at Panathinaikos FC with over a decade of experience in Greek top-flight football. A former Head of Analysis at AEK Athens, Atromitos, and the Greek National Team, he combines coaching expertise and data-driven insight to support elite tactical decision-making.
Saba Yousefi
Computer Science graduate
Saba Yousefi is a Computer Science graduate from Uppsala University, specialising in explainable AI for football analytics. With over six years’ experience in the Middle East’s leading innovation hub, she now focuses on building machine learning solutions that make football decision-making smarter and more transparent.
Karim Hassani
Doctor in Artificial Intelligence applied to Football
Jordanian FA
Karim Hassani is a Data Scientist with the Jordan Football Association, applying advanced AI and mathematical modelling to performance analysis. Holding a PhD in AI applied to football, he develops bespoke models that translate coaching ideas into customised analytical frameworks, bridging data, intuition, and tactical intelligence.
Dr Salla Franzén
Investment Manager
Navigare Ventures
Salla invests over a broad range of deep tech areas, primarily in the intersection of mathematics, engineering and technology. She is also the CEO of AI4S AB, a consulting company of AI experts supporting scientific researchers with AI competence. She has spent large parts of her career working in the boundary between academic research and industrial applications, both at SEB Group and IKEA Retail (Ingka Digital). Salla has a PhD in mathematics from Stockholm University and was voted Nordic data science professional of the year in 2021.
Mikael Falgard
GeoGuessr
Co-Founder
Mikael Falgard is a co-founder of GeoGuessr, the Stockholm-based geography game turned global esports phenomenon. With a background in computer science and experience across software development and product innovation, he’s helped transform GeoGuessr from a viral hit into a world-leading competitive platform and community.