At the heart of Twelve Day is the theme of Outsmarting the Competition — exploring how intelligence, innovation and strategy create real advantage in football. Winning today is less about resources and more about making smarter choices, both on and off the pitch.
Twelve Day takes place on Monday 10 November in Stockholm, with the option of hospitality around a local game the day before. As one of the world’s most innovative cities — home to more billion-dollar startups per capita than anywhere outside Silicon Valley — it’s the perfect setting to hear from people who have built success at the highest level. The conference is closed-door and invite-only, bringing together Sporting Directors, analysts and tech leaders to share how success is built through innovation, with lessons from some of the most successful minds in sport and technology.
