About
At Twelve, we're building AI that sees the game the way people who love it do — recognizing patterns, understanding context, and explaining what makes performances meaningful. Not just metrics, but insight. Not just numbers, but narrative.
We help people understand football better.
Our mission is to make deep football analysis accessible to everyone who shapes and experiences the sport. That means clubs making smarter decisions. Media telling richer stories. Brands connecting with fans through deeper understanding. And supporters seeing the game with fresh eyes, noticing things they never would have spotted before.
The insights matter most when they're understandable. That's why our AI speaks about football in natural, human language — whether it's helping a sporting director evaluate a transfer target, a broadcaster explain what made a performance special, or a fan understand why their team's tactics shifted in the second half.
Twelve was founded in Stockholm by Marcus Lådö and David Sumpter, bringing together expertise in technology, mathematics, and football from across the globe. Our team shares a simple conviction: the more people understand what's happening on the pitch, the more valuable football becomes for everyone involved in it.
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