Ida Höglund Persson (Twelve's Head of Decision Science), Dominic Jordan (Chief Data Officer) and David Sumpter (Head of AI) have developed a proven lifeline for struggling clubs: The Turnaround Package. Designed as a fixed-price, time-boxed intervention, this program is built to rapidly create momentum and support better decision-making under intense pressure.
How the Turnaround Package Works
Our approach isn't about overwhelming your coaching staff with noise or vanity metrics. Instead, we focus on maximizing your upside and reducing your downside.
The process begins by diagnosing your current performance to identify the fastest and highest-leverage improvements. We then apply the same analytical framework to your opposition, isolating specific match-up advantages and exploitable weaknesses. Finally, we establish continuous feedback loops, reporting directly to coaches so they can confidently adjust their focus as the team evolves.
Proven Results on the Pitch
Our data-led interventions have already authored some of the most remarkable survival stories in modern football.
Take Burton Albion in English League One, a great escape dubbed "The Miracle on Grass". When Dominic Jordan and Twelve were brought in mid-season, the club was bottom of the league with one win in 16 games and faced a 99% chance of relegation. We built a survival strategy around 10 critical metrics. This data framework not only helped the board objectively hire manager Gary Bowyer, but also identified key mid-season signings like Jon Dadi Bodvarsson who perfectly fit the reworked style of play. Burton secured safety with a game to spare.
Similarly, when Swedish Allsvenskan side Degerfors found themselves five points adrift of safety with just eight games remaining, Ida Höglund Persson stepped in to help. By aligning the entire coaching staff and squad behind specific, measurable objectives—such as increasing midfield ball recoveries—Degerfors transformed their season. They earned almost as many points in their final eight games as they had in the previous 22, entirely avoiding the relegation play-offs.
Your Path Forward
We know that data doesn't replace the human elements of character and mentality. However, as Dominic Jordan notes, stable leadership combined with long-term data clarity creates the conditions for the ball to bounce your way when it matters most.
