Stories
Football is full of moments that matter. Our stories explore how AI helps reveal what makes football meaningful, from clubs making smarter decisions to fans seeing the game with fresh eyes. Here's how we're helping people understand the sport better.
Introducing the World Cup Album: get to know every player at this summer's World Cup
A free, AI-powered album of every squad at the 2026 World Cup. Tap any player to read a Twelve-grade profile in plain football language — strengths, role, style and how they fit their national side.
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We built something to answer the biggest question in football
Most serious football analytics stays behind closed doors. We want more people to have access to the good stuff. Earpiece Labs is where we build free tools, powered by the same models as the full platform, each one focused on a single question about the game. Hidden Gems is the first.
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Teaching Football's Future to the Next Generation
Twelve partnered with Because She Can to bring football analytics to Africa. This is what happened when the mathematics of the game met one of the continent's most exciting tech communities.
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The Miracle Makers: How Twelve Football Can Engineer Your Club's Great Escape
When a football club is staring down the barrel of relegation midway through the season, panic often sets in. But what if you could replace that uncertainty with a clear, evidence-led path to survival?
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How Hammarby built a winning culture through data and passion
Hammarby has never lacked identity. A working-class club from Södermalm, carried by fans who didn't just attend matches but shaped the atmosphere.
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The room where football gets smarter
Twelve Day started as a question: how can we use analytics to outsmart the competition?
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She was football's first AI pundit. The internet booed. She came back anyway.
WarnerBros Discovery put an AI avatar named Aida on Swedish top-flight TV. Her analysis was written by Twelve's Earpiece, voiced by AI, and edited like any other on-air expert.
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