Running a club strategically
A workshop for sporting directors, heads of recruitment and the people they work with. Build the processes that put AI and data to work across your club, and keep its direction whoever is in the job.
Built into how you decide
AI and data only help when they are part of how decisions get made, from the boardroom to the scouting department. Not another report on the desk. A shared way of working.
Bigger than any one person
Managers leave. Sporting directors move on. Your best scout gets poached. When the way you work is written down and shared, the club keeps its direction whoever is in the chair.
What we work through
- 1
Defining your style of play
Put how you want to play into words the whole club can use, from the first team to the academy, in and out of possession.
- 2
Setting your goals and objectives
Agree what success looks like this season and over the next three, and how you will know whether you are on track.
- 3
Building your recruitment process
Define the roles you need in your system, then set out how players are found, assessed and signed, so every window follows the same steps.
Who should be in the room
- Sporting director
- Head of recruitment
- Head of analysis
- Head coach
- Academy director
Your own squad, live
We work on your players, your league and your next window, using Earpiece in the room. It does the legwork. The judgement stays with your staff, and the process carries on after we leave.
Half a day
Your style of play, agreed and written down
A full day
Style of play plus your goals and objectives
Two days
All three, with a recruitment process ready for your next window
Led by Professor David Sumpter and the Twelve team
Delivered for national federations and clubs in Europe's top leagues.
Start the conversation
We usually reply within two working days.